Webdesign Social media marketing
Social media marketing that fits your business
Regular posts, genuine behind-the-scenes insights and targeted ads on Instagram, Facebook and LinkedIn, without you having to think about it every day.
AI-generated
What I take care of for you
- Strategy: which channels are worthwhile for your target audience and which are not.
- Content calendar: topics and dates planned several weeks in advance.
- Posts: texts, images and short videos in the style of your business.
- Ads: targeted campaigns for new jobs, skilled workers or promotions.
- Reporting: a monthly report with reach, interactions and inquiries.
Attract new employees
For trade businesses, social media is one of the best ways to reach skilled workers and apprentices. Authentic insights into everyday work make a stronger impression than any job ad.
Social media contract
With an ongoing contract, I plan, create and publish your posts on a regular basis. With AI support, project photos and short notes turn into ready-made drafts. All you do is approve them.
AI-generated
New: AI brand character
Consistent AI models for Instagram and your brand
An AI model is a digital character created with image AI that looks the same in every picture: the same face, the same presence, any number of outfits, locations and poses.
Instead of organizing a photo shoot for every post, your content is created on the computer, matching the season, the promotion or the new product. The art lies in consistency: many AI images look good at first glance, but the person looks different in every picture. You can still recognize a good AI model in the hundredth image.
- Always the same face across all images and channels
- No photo shoot new looks, locations and products in a short time
- Matched to your brand appearance, style and personality to your specifications
AI-generated
A real-world example
One face, many looks: my AI character Aithena
Aithena is my own AI character, and I run an Instagram channel with her. Every image is created with AI, and yet she is instantly recognizable in every photo.
Casual in jeans, elegant in a suit, cozy in a cardigan: the images on this page show what matters. Facial features, hair, proportions and presence stay the same, only the outfit and pose change. This is exactly the experience I bring to your brand character.
- Fashion & cosmetics: show outfits and products without booking a model
- Online shops: consistent product images with the same person every time
- Restaurants, fitness & tourism: a recognizable face for your channels
- Brands & startups: a brand ambassador or mascot with personality
AI-generated
Transparent and legally compliant
AI images, honestly labeled
An AI model is not a deception, it is a design tool. That is why labeling is always part of my work.
Since August 2026, the EU AI Act has required realistic-looking AI images of people to be recognizable as AI-generated. Instagram and Facebook also require labeling. I take care of it: subtle, but unmistakable. I also make sure your character does not resemble any real person, and promotional posts are labeled as advertising as usual.
Good to know: purely AI-generated images are generally not protected by copyright in Germany. I am happy to explain what that means for your brand character.
Process
How we get started
Review
Which channels exist, what works, where do your competitors stand?
Strategy
Goals, target audiences, channels and tone, written down briefly and clearly.
Content calendar
Topics and formats for the coming weeks, agreed with you.
Execution & reporting
Regular posts, ads as needed and a monthly analysis.
Frequently asked questions about social media
Can I view my campaigns online?
Soon, yes: in the new customer portal you will be able to view the posts and campaigns developed for you at any time. The portal is currently in development.
Which channels do I need?
For trades and local service providers, usually Instagram and Facebook; in a B2B setting, LinkedIn. Better two channels done well than five done halfheartedly.
How much time do I need to invest?
Very little. You occasionally send photos from your workday and approve posts, I take care of the rest.
Are paid ads worth it?
For specific goals like recruiting skilled workers or promotions, often yes. We start with a small budget and only increase it if the numbers are right.
What is a consistent AI model?
A digital character created with AI that looks the same in all images: the same face, the same proportions, the same presence. That way it can appear regularly on Instagram and your website, just like a real model or brand ambassador.
Do I have to label AI images?
Yes. Under the EU AI Act, realistic-looking AI images of people must be recognizable as AI-generated, and Instagram also requires labeling. I take care of this for every post.
Who is an AI model worthwhile for?
Especially for fashion, cosmetics, online shops, restaurants, fitness, tourism and brands that regularly need images with people. For trade businesses, I usually recommend real photos from everyday work, because authenticity counts there.
